Apr 2025 – PresentSRI ManagementFlorida
Current role
Divisional Director of Sales
- Leads sales strategy and performance across a division of senior-living communities, aligning teams to occupancy and revenue goals.
- Coaches community sales directors on pipeline development, referral partnerships, and KPI accountability.
- Drives divisional census growth through market analysis, competitive intelligence, and disciplined execution.
Jan 2024 – Apr 2025Madison Pointe Care CenterNew Port Richey, FL
Director of Marketing & Business Development
- Analyzed the referral network and cultivated value-added relationships with home health, physician offices, and assisted-living facilities to secure a steady flow of qualified referrals.
- Increased direct admissions month over month and grew website, Facebook, and Google traffic by 12%.
- Planned and executed community outreach, health fairs, and awareness events — lifting occupancy to an average of 96% in Q1 and achieving "bed hold" for the quarter.
Jul 2021 – Oct 2023Brookdale Senior LivingNew Port Richey, FL
Chairman's Club Elite
Senior Sales & Marketing Director
- Achieved Chairman's Club Elite status in 2021 and 2022 — ranking among the top 3 of 800+ sales associates nationwide.
- Surpassed revenue goals by $200,000 in 2022 and delivered $365K against a $380K annual target.
- Enhanced key referral-partner relationships by 20% through targeted, face-to-face engagement and timely solution provisioning.
- Recruited, mentored, and trained new sales managers — positioning 75% of new associates for promotion.
Sep 2016 – Jul 2021Brookdale Senior LivingNew Port Richey, FL
Chairman's Club 2017 · 2019 · 2020
Sales & Marketing Director
- Ranked 2nd of 1,000+ sales associates nationally in both 2019 and 2020.
- Directed sales-associate client engagement to consistently meet occupancy, move-in, and revenue targets.
- Streamlined the move-in process with the Move-In Coordinator and nursing teams for a seamless resident transition.
Oct 2015 – Sep 2016Brookdale Senior LivingNew Port Richey, FL
Sales & Marketing Counselor
- Boosted occupancy from 86% to 92% through prospect education and consultative selling.
- Served as county mentor for sales training; earned Diamond, Sapphire, and Ruby status for surpassing monthly targets.
2010 – 2015Earlier careerTampa, FL
Sales & Logistics Leadership
- Logistics Account Executive, Total Quality Logistics (2012–2015).
- Team Lead & National Sales Coordinator, Get Motivated (2010–2012).